Manage Google Adwords Campaigns to improve Return on Investment and generate reports
Develop performance metrics to provide recommendations and continually revise campaign strategy
Understand data and arrive at decisions based on Web Analytics data and generate reports
Integrate SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine Optimization (SEO), Social Media and other paid/non-paid mediums
Manage Search Engine Optimization for a few products and generate reports
Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting